The year 2025 marked a year of “accelerated sustainable growth” for Major Cineplex Group amid a gradually recovering economic environment and rapidly evolving consumer behavior driven by digital technology and modern lifestyles.
The Company remains committed to becoming a leader in delivering a total entertainment experience, focusing on three key pillars: quality content, premium movie-going experience, and operational excellence.
This year, we observed clear positive momentum from an increasing number of high-quality Hollywood films with strong revenue potential, alongside Thai films that continue to demonstrate greater diversity and higher production standards. This reflects the strength and resilience of the Thai film industry, or “Tollywood,” which has become a key driver of admissions growth and overall revenue expansion for the Company. At the same time, we continued to invest in advanced projection and sound technologies, upgraded cinema facilities to cater to diverse lifestyles, and enhanced digital services to deliver seamless and impressive customer experiences at every touchpoint.¸
Growth Alongside Sustainability
In 2025, the Company placed strong emphasis on conducting business in alignment with Environmental, Social, and Governance (ESG) principles. We have set clear targets to reduce energy consumption, improve resource efficiency, and promote the use of environmentally friendly materials across our cinema network.
We firmly believe that business growth must go hand in hand with social and environmental responsibility in order to create long-term value for shareholders and Thai society.
Network Expansion and New Growth Opportunities
The Company continues to expand its cinema network in line with our long-term strategic plan to increase customer accessibility nationwide and strengthen our entertainment ecosystem. Expansion in strategic locations across Bangkok and upcountry areas not only broadens our customer base but also creates additional revenue opportunities from related businesses, including advertising media, commercial spaces, and lifestyle services within our entertainment complexes.
In the Concession business, we are elevating our position toward becoming a broader consumer brand through expanded distribution channels for Major Popcorn, including kiosks, modern trade, and hypermarkets. We have also implemented technologies such as Self-Ordering Kiosks (SOK) to enhance service efficiency, optimize operating costs, and increase spending per transaction in a tangible manner.
Importantly, the Company has further strengthened its growth platform through a strategic joint venture with Tao Kae Noi Food & Marketing Public Company Limited to develop and expand snack and related product businesses. By combining Tao Kae Noi’s brand expertise and distribution capabilities with Major Cineplex Group’s network footprint and customer base, this collaboration enhances product diversity, creates added value for our Concession business, and expands opportunities in both domestic and international markets.
This strategic partnership reflects our synergy-driven growth strategy, helping to diversify revenue streams and generate more stable recurring income over the long term.
Commitment to the Future
Amid ongoing industry transformation, the Company will continue to maintain strict financial discipline, control costs, enhance operational efficiency, and invest prudently in projects that generate sustainable value.
We are also committed to promoting Thai films as one of the country’s key Soft Power drivers — not only to build international recognition, but to showcase Thai identity, culture, and creativity proudly on the global stage.
We will continue striving to be a comprehensive entertainment destination that delivers the best movie-going experience while expanding into new domestic and regional markets to achieve sustainable, high-quality growth.
The Company operates under strong corporate governance principles, ensuring transparency and accountability. We prioritize shareholders’ rights while caring for employees under the principles of human rights, equality, diversity, and inclusion, and fostering a healthy work-life balance culture.
Our 5-Star (Excellent) Corporate Governance rating from the Thai Institute of Directors (IOD), together with our inclusion in the SET ESG Rating (AAA), reflects our commitment to growing responsibly. Through the Major Care Foundation, we continue supporting educational opportunities for youth nationwide through the “Cinema Classroom” project, which has been implemented in more than 81 schools across 65 provinces, helping broaden learning horizons beyond the classroom.
Finally, on behalf of the Board of Directors and management team, I would like to sincerely thank all stakeholders for your continued trust and support. I also extend my gratitude to all employees for their dedication and perseverance in driving the organization forward through every challenge.
The Company will continue to conduct business responsibly, transparently, and in adherence to good corporate governance practices to create long-term value for shareholders and Thai society. We look forward to your continued confidence and support as we move forward together toward a stable and sustainable future.