In the past the Company operated the business without negative impact upon communities and the society around theaters and received no complaint due to such operation. However, with emphasis to be a part in social development, the Company strived to carry out social responsibility activities continuously under the policy on communities, the society and the environment. The Company established a Working Group on Corporate Social Responsibility (CSR) to carry out Corporate Social Responsibility efficiently with continuous development, with the duties to prepare policies and procedures for work performance in respect of Corporate Social Responsibility, to lay down plan persuading personnel, customers as well as trading partners to participate in CSR activities including to monitor and assess the results thereof. Moreover, in carrying out CSR activities in the past, the Company established Major Care Foundation since 2012 to assist less fortunate people in the society and participated in thorough social development through promoting activities for the society, public interests and education, including operation of the business of the Company which provided entertainments very much related to the society, by emphasizing on granting educational opportunities to help opening perspectives in learning, enhancing out-of-classroom experiences, creating developments, building inspirations and giving happiness, smiles and laughing to youths to grow up and become quality members of the society. In executing such projects in each year the Company surveyed requirements of schools and communities in theater location areas to select schools and communities with requirements and readiness to participate in the projects, and planned to extend the projects to cover schools and communities in the areas for subsequent years. Apart from carrying out activities for the society in the name of Major Care Foundation, in operating the business of Major Cineplex, spaces were also allocated for disabled persons to sell lotteries and render massaging services to personnel, which was another means to promote and support career building for disabled persons.
In 2022 the value of activities for the society carried out in the name of Major Cineplex and Major Care Foundation was over 2.6 million Baht, covering budgets supporting the activities, volunteering personnel participating in the activities, donations as well as administrative costs of the various projects.
The Company operated the business along with social assistance regularly under the obligations of sustainability including extension of the assistance to the wide society, especially development of children and youths to grow up to become social motivating forces.
Major Care Foundation activities
Corporate Social Responsibility
Opening the Wide World Making Smiles
From the beginning to the present, Major Care Foundation has taken 276,783 underprivileged children to watch movies and 48,621 elderly people to watch movies, totaling 325,404 people in Major Cineplex Group's theaters, both in Bangkok In 2022, Major Care Foundation took underprivileged children to watch movies 54 times, 94 schools, 3 foster homes, totaling 10,224 people, and underprivileged seniors aged 60 years and over to watch movies 11 times, totaling 1,235 people. both in Bangkok and other provinces.
Fill your heart with smiles
To deliver scholarships to underprivileged children and children with physical and intellectual disabilities. who have participated in the movie watching activities and has conveyed his feelings through an essay on inspiration from movies.
In 2022, Major Care Foundation has awarded 20 scholarships at 10,000 baht each to children. Currently, Major Care Foundation has awarded a total of 140 scholarships.
Deliver Movie Room for Learning
Into the 6th year in 2022, Major Care Foundation has prepared and delivered a movie room for learning to schools in remote areas with underprivileged children and are schools in the center of the community, totaling 5 schools in 5 provinces, namely Wat Sankarachavat School Singburi Province, Baan Namphueng School, Angthong Province, Tesabarn Tunglaan Sathitthamathorn School, Patalung Province, Baan Kajadphai School, Ranong Province and Baan Sanparai School, Tak Province to be a space for learning outside the classroom with teachers as guides through films, cartoons and creative documentaries to open up the world of ideas and to give rise to imagination and inspire good things which can be applied in life.
Currently, Major Care Foundation has completed 58 movie rooms for learning to 58 schools in 58 provinces.
Give a power to the Community :
Distrubute survival bags to help flood-affected people in various provinces
Major Care Foundation joins forces with Major Cineplex Group and allies, Wan Thai Food Industry Co., Ltd., PRG Corporation Public Company Limited, executives of MBK Rice Business Group and I.C.C. International Public Company Limited mobilizes cooperation with activities "Give a power to the Community" to support and donate items to help flood victims affected by the flood situation by making survival bags, consumables for example ; drinking water, canned food, instant cup noodles, jasmine rice, soy milk, etc. will be delivered to the affected people in Wat Kud Khun Community, Nai Mueang Subdistrict, Mueang District, Ubon Ratchathani Province, communities along the Chao Phraya River, Sam Phao Lom Subdistrict, Phra Nakhon Si Ayutthaya Province, Bang Khae Nai Community and Bang Khae Nok Community, Sing Buri Province. This can go safely.so that the affected people can get through this crisis safely
Major Cineplex Group sends happiness at the
beginning of the year 2022, giving free gifts for children under 12 years of age
to watch movies and throw bowling
Major Cineplex Group sends happiness and entertainment since the beginning of 2022, giving children a gift on Children's Day, "Free movie kids" 100,000 rights on Saturday 8th and Sunday 9th January 2022 for children under 12 years old to get 1 free movie seat. Children without M GEN card can apply M Gen Kids card members are free throughout January and also Blu-O Rhythm and Bowl delivered happiness and fun to children with "KID'S HAPPY DAY" for children under 12 years old, receiving a free bowling game.
Major Cineplex Group joins with
Thai Red Cross Society for blood donations
to reserve blood to the hospital.
Major Cineplex Group joins with the National Blood Service Center of the Thai Red Cross Society recognizes the importance of blood supply in order to have enough blood for hospitals across the country. In the current blood shortage in all blood types and the number of blood donors has decreased are causing insufficient reserve blood has affected patients and hospitals across the country. Therefore, the Company has joined forces with the Thai Red Cross Society to organize blood donation activities to ensure that the blood reserves have enough blood to be supplied to hospitals across the country. The goal is to donate blood every 3 months continuously which led by the management and employees of the Major Cineplex Group and the general public to donate blood.
In 2022, there have been 4 blood donation activities as follows: 1st time on 14 January 2022, 2nd time on 18 April 2022, 3rd time on 15 July 2022 and 4th time on 12 October 2022 at the room M Passion, 14th floor, Avenue Major Cineplex Ratchayothin to deliver blood to the National Blood Center can be used to adequately treat patients across the country along with campaigning to raise public awareness of the importance and join together to help donate blood continuously.
Major Cineplex Group joins forces
with Blu-O Rhythm and Bowl
paying gratitude and thanking teachers br for giving happiness
Major Cineplex Group joins forces with Blu-O Rhythm and Bowl to pay back their gratitude and thanks to teachers who give knowledge. On National Teacher's Day, January 16, 2022, the cinema and bowling alleys are opened for teachers nationwide to relax with the activity "Teacher watch a Free Movie", 1 seat and get a free 46 ounce popcorn.
Major Cineplex joins hands with Super Coffee
to deliver happiness on the Labor Day holiday
“MAJOR HAPPY MAYDAY by Super Coffee”
Major Cineplex Group and Super Coffee join forces to share happiness on the Labor Day holiday with "MAJOR HAPPY MAYDAY by Super Coffee, workers are happy. Super Coffee arranges for free movie viewing" with 5,000 seats at Major Cineplex all branches nationwide. Happy workers, watch free movies for new M GEN Next members, 5,000 seats. In addition, Blu-O Rhythm and Bowl brings happiness to fellow workers with the special "Blu-O Happy May Day" campaign. May 1-2, just show your employee card, get a chance to play bowling for free 1 game.
Bank of Ayudhya joins forces
with Krungsri IMAX Theater
to pass on happiness and fill smiles to children
at Wat Klong Phum School
Bank of Ayudhya Public Company Limited in collaboration with Major Cineplex Group Public Company Limited on behalf of Krungsri IMAX Theater bring burgers, milk pies, popcorn and Krungsri drinking water with books for the library under the project “Krungsri Gives Happiness to Children” which has been organized continuously for children, students and personnel of Wat Klong Phum School which is in the community area, Rama 3 Road, is an activity to give back to society at Wat Klong Phum School.
Bank of Ayudhya joins forces
with Krungsri IMAX Theater
to pass on happiness and fill smiles to children
at Wat Dan School
Bank of Ayudhya Public Company Limited in collaboration with Major Cineplex Group Public Company Limited on behalf of Krungsri IMAX Theater organized the project "Krungsri Gives Happiness to Children" by bringing burger pies Fruit, popcorn, milk and Krungsri drinking water with books for the library To pass on happiness and add smiles to students and staff throughout the school to give back to society in the community at Wat Dan School, Rama 3 Road.
Bank of Ayudhya joins forces
with Krungsri IMAX Theater
to pass on happiness and fill smiles to children
at Wat Klong Mai School
Bank of Ayudhya Public Company Limited in collaboration with Major Cineplex Group Public Company Limited on behalf of Krungsri IMAX Theater brings lunch as burgers. Crispy pies filled with fruit, milk cartons, popcorn and Krungsri drinking water are given to children and staff of Wat Khlong Mai School under the Krungsri Giving Happiness to Children project. This is a social activity that Krungsri and its partner Major Cineplex have been continually doing at Wat Klong Mai School.
Major Cineplex with Thai Life Insurance
organize activities to celebrate Mother's Day
Invite children to take their mothers
to watch free movies on August 12-14 with the activity "Happy Mommy Movie Lover"
Major Cineplex Group together with Thai Life Insurance Organize activities to celebrate Mother's Day on August 12 for Thai people to fill their happiness on this special day with the "Happy Mommy Movie Lover" activity, inviting mothers and children to create moments of happiness and have more time to get closer to each other. Give the right to watch movies for free to mom.
Major Cineplex Group together
with Major Care Foundation deliver encouragement
to inmates who go out for service.
Major Cineplex Group Public Company Limited delivers encouragement to the inmates who perform their services in cleaning the drains in the Bangkok area. It is a collaboration between the Department of Corrections and the Bangkok Metropolitan Administration to alleviate the suffering of people affected by flooding by delivering popcorn to go, Pepsi, Rockstar caffeinated beverages and aquafina drinking water at a special prison. Bangkok.
Bank of Ayudhya in collaboration
with Krungsri IMAX Theater
Passing on happiness and adding smiles to children
Chon Buri Province School of Audio Education
Bank of Ayudhya Public Company Limited in collaboration with Major Cineplex Group Public Company Limited on behalf of Krungsri IMAX Theater deliver burgers, pies, milk cartons, popcorn and drinking water to children and Personnel of the School of Audio Education, Chonburi Province under the Krungsri Giving Happiness to Children project. This is a social activity that Krungsri and Major Cineplex Group have jointly carried out continuously at the Chon Buri School for the Deaf.
Bank of Ayudhya joins forces
with Krungsri IMAX Theater
to deliver food and encouragement to doctors
and medical personnel
Bank of Ayudhya Public Company Limited in collaboration with Major Cineplex Group Public Company Limited on behalf of Krungsri IMAX Theater brought burgers, pies and drinking water to support doctors, nurses and personnel of Chonburi Cancer Hospital. It is an activity that gives back to society that Krungsri and Major jointly organize continuously. There are Director Piyawat Laohutanont, the director of Chonburi Cancer Hospital, Orawan Lao-Aree, Dr. Adit Chotipanich, Deputy director for administration, Ms. Nantaporn Pichaya, Deputy director for medicine and deputy director. nursing as a recipient at Chonburi Cancer Hospital.
Major Cineplex Group joins hands
with Thai Life Insurance organized a good activity
on Father's Day "DAD…I LOVE YOU
Major Cineplex Group Public Company Limited together with Thai Life Assurance Public Company Limited organizes activities on Father's Day on December 5, 2022 for Thai people to say they love their father with the campaign “DADI…I LOVE YOU Father Watching Movies for Free” invites children to express their love to their father. Then take your father to watch your favorite movie together.
Major Cineplex Group donated for education
To the Thai Rath Foundation
Major Cineplex Group Public Company Limited donated 200,000 baht for education to the Thai Rath Foundation to continue to help society.