Bowling & Karaoke business has become part of the portfolio of lifestyle entertainment services since 1997. The first location located at Major Sukhumvit, with 20 bowling lanes. Rather than being a typical sports bowling venue, “Major Bowl Hit” is launched with an “entertainment bowling” concept and positioning its as friends & families can come in & enjoy the game.
In 2006
“Blu-O Rhythm & Bowl” was introduced, targeting at the high-end of the consumer segmentation in the metro areas. The first Blu-O Rhythm & Bowl was put up at the Siam Paragon (a mega shopping mall in the heart of Bangkok). By providing 38 bowling lanes, 16 karaoke rooms, include 2 Platinum rooms with 4 exclusive bowling lanes each & karaoke facilities. Continuously, the company opened more branches under “Blu -O Rhythm & Bowl” brand. Furthermore, “Sub-Zero: the Ice Skate Club” is the latest lifestyle entertainment that has been added to the portfolio. It is rapidly become one of the most popular meeting joints for the hip & cool customer segments in town with the concept of “sport and entertainment”. The company also provides academy ice link by offering Figure and Hockey class. Sub-zero has a compact ice skating rink of about 800 – 1,000 sq.m. per branch.
In 2015
the company operated 5 branches of ice skating comprising Esplanade Ngamwongwan-Kaerai, Sukhumvit, Mega Cineplex, Central festival Chiangmai, Central festival Hatyai.
In 2020
The Company operated 11 bowling locations comprising 210 lanes, 127 karaoke rooms and 3 ice skating rinks in Thailand, Cambodia and Laos.
| Domestic branch | Bowling Lanes | Karaoke Rooms | Ice Skating Rinks |
|---|---|---|---|
| Siam Paragon (Blu-o) | 38 | 16 | - |
| Ratchayothin (Blu-o) | 36 | 19 | - |
| Rangsit (Blu-o) | 26 | 13 | - |
| Mega Cineplex (Blu-o) | 24 | 25 | 1 |
| Esplanade Ngamwongwan-Kaerai (Blu-o) | 24 | 13 | 1 |
| Esplanade Ratchada (Blu-o) | 22 | 17 | - |
| Pattaya (Blu-o) | 22 | 9 | - |
| Pinklao (Blu-o) | 20 | 14 | - |
| Sukhumvit (Blu-o) | 20 | 10 | 1 |
| International branch | |||
| Aeon Mall - Cambodia | 13 | - | - |
| Vientiane Center - Laos | 8 | - | - |
| Aeon Mall 2 - Cambodia | 14 | - | - |
| Total | 245 | 127 | 3 |
Remarks : Pattaya branch was closed since 1 July 2020