Cinema Business

The company has totally 172 branches in Thailand and overseas, which include 817 screens and 182,259 seats. Because of “underscreened” situation in Thailand, the company plans to expands approximately at least 30-40 screens in every year to cover all areas in nationwide. The company concentrates every segment of customers and provides all kind of innovation to serve customers as of RealD, 2D, 3D, 4DX, IMAX, Screen X and sound quality. The company offers cinema services covering the full spectrum of the customer segments. The Company therefore acquires the right of the only IMAX system movie screening in Thailand. 4DX cinema will give customer the movie experience in every aspect including image, light, color, sound, touch and smell effects as well as special chairs with up to 24 effects.

ScreenX cinema is the third Ultra Wide Screen 270o surround of the world with 3 dimension screening by 9 projectors on 3-sides extra wide screen for more realistically pressure of watching.

LED Screen cinema is the first innovation in South East Asia and in Thailand as the second place of the world with special feature of displaying in High Dynamic Range (HDR), screen resolution 4K which will provide clear image, full color and realistic.

Kids Cinema is the cinema for kids by decorating like a playground with play land and ball pool for the kids to be more fun and enjoy movie watching. The movie teasers are appropriate for kids and family. The light and sound systems in the cinema are designed to be adequate for kids by increasing brightness 30% and reducing loudness 20% while screening movie to let the parents be able to see their kids at all time. There is also activity provided both before and after movie screening.

E-Sport cinema is the first mixed-use cinema of the world designed for multiple purpose both movie screening and E-Sport activities to support specific customer’s need with high technology of image and sound, equipment and high speed internet for the competitors and audiences to have extreme enjoyment and excitement.

In addition, there is also alternative content, which is other content besides movies, provided in the cinemas to increase the revenue of Major Cineplex.

Also the full function service & newest innovations are created to serve hi-end customers in the “six-star” ambience, where is equipped with fully-reclined, serving foods and beverages in personal lounge before watching the movie, and also spa service.

“ENIGMA: the Shadow Screen”, a luxurious movie club exclusively for members only. Thirty-three exclusive seats, resembling living room couches adjacent to an exclusive club equipped with full bar services, are perfect for private parties. The venue has become very popular, not only among the high net worth individuals, but also the corporate customers who prefer using the ENIGMA for entertaining their VIP customers in an exclusive atmosphere.