These incidents had far-reaching consequences on the quality of lifeand business like never before. The Company swiftly adapted and mitigated the repercussions on the overall business, taking multiple initiatives such as maintaining financial stability, strictly managing liquidity, reducing costs, and making prudent investment decisions enable the Company to conduct business with high potential and sustainabilit
Throughout past challenges, the Company has paid attention and supported all stakeholders from employees, customers, business partners, suppliers, creditors, shareholders to communities and country. The Company has originated many projects such as leading Entertainment complex, applying service on new mobile application for customers’ enabling convenience.
The Company has invested in business partner in 2 major companies with the main objective of strengthening the expansion of popcorn distribution channels to both domestic and international markets and also to expand the movie business, which the Company is confident that the ‘Film Industry of Thailand’ will be able to grow sustainably with more Local Content or Thai movies to occupy a proportion of 50 percent of movie revenues.
The Company was able to manage and transform professionally, adhering to its strictly maintained financial disciplines, strongly managed capital structure, and prepared with various scenarios business plan. The Company continuously delivered new investment projects as well as explored captivating investment opportunities to maintain competitive edge, revenue growth and return in the long term. In year 2022, the Company successfully launched new theatres as planned which received great feedback after opening.
Chairman of the Board
Chief Executive Officer