The Company commenced bowling and karaoke business in 1997 at Sukhumvit with 20 bowling lanes, emphasizing on diversity of services to become complete entertainment complex under the name of “Major Bowl Hit”, provide bowling services in a nature of sports entertainment, which were different from typical form of bowling which emphasized on sports. Major Bowl has a format of blending cosmic bowl with boutique bowl, together with karaoke services to add more options for service users. Concurrently, foods and drinks services and tournament organization were also available with banquet services. Such were places where families and friends could come in and enjoy. Later in 2006, the Company launched a new brand bowling to the market under the name of “Blu-O Rhythm & Bowl” characterized as fashion bowling, aiming at high-end clients in the metro areas. The first one was opened at Siam Paragon with 38 bowling lanes, 16 karaoke rooms and 2 Platinum rooms with 4 exclusive bowling lanes each and karaoke facilities, which were warmly welcomed.
Average bowling game fee was between 96 to 178 Baht per game depending on the branch, days and hours of services. There were also extra services for convenience of service users i.e., shoes rental, socks sales and distribution of bowling products and equipment in Proshop, which was organized by third party.
Karaoke room by the name of “Major Karaoke” was another service for entertainment well consistent with preference and behavior of clients making use of bowling services who often came in groups. As per policy of Major Bowl Co., Ltd., there would be karaoke rooms available for services as appropriate to each branch.
In addition, the Company opened new form of ice-skating rinks by the name of “Sub Zero”, which became the meeting joint of the new generation in the heart of the town with novelty on ice-skating rink to respond to all groups of clients who admired challenging sports under the concept of “Sport and Entertainment”. Such was a place where clients came to play sports and enjoy entertainment on an area of about 800-1,000 sq. m. per branch. There also was academy ice link for practicing with professional coaches in private atmosphere by offering both Figure and Hockey classes.
As at 31 December 2022 the Company operated 11 bowling locations comprising 8 branches 210 lanes, 3 karaoke rooms and 4 ice-skating rinks in Thailand and 3 branches 35 bowling lanes abroad. Details were as follows.
| Domestic branch | Bowling Lanes | Karaoke Rooms | Ice Skating Rinks |
|---|---|---|---|
| Siam Paragon (Blu-o) | 38 | 16 | - |
| Ratchayothin (Blu-o) | 36 | 19 | - |
| Rangsit (Blu-o) | 26 | 13 | - |
| Mega Cineplex (Blu-o) | 24 | 25 | 1 |
| Esplanade Ngamwongwan-Kaerai (Blu-o) | 24 | 13 | 1 |
| Esplanade Ratchada (Blu-o) | 22 | 17 | - |
| Pinklao (Blu-o) | 20 | 14 | - |
| Sukhumvit (Blu-o) | 20 | 4 | 2 |
| International branch | |||
| Aeon Mall - Cambodia | 13 | - | - |
| Vientiane Center - Laos | 8 | - | - |
| Aeon Mall 2 - Cambodia | 14 | - | - |
| Total | 245 | 121 | 4 |